DORMEI IS THE BEST! (1983

Continuing exploring this 1983 Hong Kong Toy Trade publication, this week, we focus on the DorMei Factory, famous for making rubber dinosaurs, giant bugs, and Sharks that were often sold by marketed by American companies like Imperial Toys.

Dormei toys ad lizard monsters

I have to say that I had a lot of those rubber bugs, at one point a local bakery had them on the counter with a bag of Jimmies in their abdomens. I’ve also wanted that Lizard man creature for a long time. He reminds me of “It! The Terror from Beyond Space.”

Dormei toys ad lizard monsters

I’m not sure “Crying” is the word they should have used here but I see how they got there. I had tons of those Dinosaurs and I imagine DorMei made them by the millions. They would also go on to produce a truly memorable Godzilla Knock Off in 1984, see below:

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Imperial Toys was one of America’s premier producers of lower-cost Rack Toys for over 50 years. The company sadly folded a few years ago, but in the 1980s, they were everywhere with their in-house IP and hot licenses. This supplement catalogue from 1986 is a neat little time capsule of hot toy trends.

Karate Defenders became all about Ninjas in the middle of “80s Ninja-Mania” on every cartoon and video store.

Imperial toys catalog 1986 Ninja toys

I spent the entire seventh year trying to figure out how to get some nunchucks and throwing stars.

The big license for that year was the Canon Films “The Delta Force” and Imperial unleashed every toy weapon mold they could find. Also a bop bag so you could rain kicks on it’s star.

That Delta Force Paratrooper was also used in the James Bond line from “A View to a Kill” just two years earlier.

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Poop-a-Troopers were still a staple as was Old West merchandise.

I was disappointed to discover that the Uzi is considered a terrible gun.

The Imperials PVC Dinosaur game was strong.

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Replica Animals were another big category for Imperial.

Madballs was another hot license for 1986.

You can still find all of this stuff at dollar stores and arcades.

Yeah a lot of Rock bands use Kazoos and Slide Whistles, it’s all the rage!

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Imperial Toys Catalog 1986 rack toys

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