BELOIT, Wis., March 28, 2023 /PRNewswire/ — PlayMonster Group LLC., a leading international toy and game company, and Hasbro Inc., a global branded entertainment leader, have announced that PlayMonster will bring the entire Playskool brand to the company’s dynamic roster in 2024 as part of an overall global growth strategy delivering innovation and re-imagined classic play to preschoolers and their families around the world.

With a clear vision, Playskool has helped generations of babies, toddlers, preschoolers and their families play together for nearly a century, representing quality, trust and memorable play experiences that help define a child’s early years.

Following a successful Fall 2022 launch of the Playskool Glo Friends line, PlayMonster plans to re-launch Weebles in Fall 2023 with a diverse new line up of Weebles figures and playsets that will inspire a child’s imagination. Our research shows that today’s parents still recall “Weebles wobble but they don’t fall down.”

In 2024, PlayMonster will take over the entire Playskool line, including Glo Worm, Sit ‘n Spin, Busy Gears, Elefun, Busy Ball Popper, and Busy Poppin’ Pals, in addition to Koosh, Spirograph and Glo Friends which PlayMonster already licenses globally.

“It is an honor and quite a lot of fun to expand our work on Playskool with Hasbro into new segments, more products, and increased global reach across a strong preschool portfolio of graduated ages and stages,” said Steve Adolph, CEO of PlayMonster. “We look forward to sustained growth as we continue to bring quality, purposeful and fun play to young families everywhere.”

“We are excited by the new ways in which PlayMonster is bringing forward the vision and values of the Playskool brand that still garners a universal fondness felt by parents, grandparents and even great-grandparents,” said Jess Richardson, VP Global Toys & Games Licensing at Hasbro. “This deal emphasizes a focus of our Blueprint 2.0 to offer new and innovative ways to play by aligning our iconic brands with proven industry leading partners that value them.”

For more about PlayMonster, visit playmonster.com and follow @playmonsterfun on social media.

About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Specialty Toy of the Year” Craft-tastic® Nature Scavenger Hunt Potions, “TOTY Game of the Year” Yeti in My Spaghetti®, plus 5 Second Rule®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Koosh®, Playskool®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush and Sticker & Chill.

About Hasbro
Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit www.corporate.hasbro.com.

© 2023 Hasbro, Inc. All Rights Reserved.

Toy-Ventures Collectible Pins including the Lincoln Monsters

Do you miss toy collector magazines?

That’s why we created Toy-Ventures magazine, an old-school print publication dedicated to vintage toys from the 1960s to the 1990s. Each issue is packed with never before seen images and information written by some of the top collectors. We’ve got nine issues and climbing; please check our page here or visit our store.

The Mego Museum News has rebranded into the Super Collector Newsletter! Encompassing more from sites like PlaidStallions and more. Check it out even if you don’t collect Mego figures.

Our long running Pod Cast, Pod Stallions is now available on Spotify.

The PlaidStallions Polyester Pals have arrived and come in green and orange. Be the first kid in the sandbox with our Podcast mascots!

Our latest book is “Knock-Offs: Totally Unauthorized Action Figures” a love letter to cheeky copyright-infringing toys. You can get this new book via the PlaidStallions Shop, On Amazon (Affiliate Link) or eBay (eBay Link)

FACEBOOK GROUPS FROM PLAID STALLIONS

Pod Stallions is based on our podcast and is one of the most fun groups on Facebook. Toys, Comics, Movies, TV, it’s all up for grabs, and remember, folks, you keep the glass! If you like our show, then you have found your tribe.

Mego Knock Off Headquarters– The leading group discussing 70s Dime store knock-offs and bootleg action figures, we talk vintage toys and not others. We know the difference between Astro Apes and Action Apeman.  It’s a fun group where we talk about Lincoln Monsters, AHI, Mighty Gary, Tomland, Bogi, Demo Man, Mortoys, and other generic greats.

The post Hasbro Revives the Weebles for 2024 appeared first on PS.

Weebles were completely forbidden in my household as we had pledged loyalty to the Fisher Price Little People.


I ain’t complainin’ but come one, a Sub and a haunted house? Aggghhhhh!

The post Weeblemania appeared first on PS.

While working on the Little People list, I came across this piece and really had no idea it existed. I never had weebles as a kid but as a Winnie the Pooh fan, this would have been welcome.

The post Winnie the Weeble appeared first on PS.

As I’ve mentioned multiple times, my parents denied me the Weeble experience, as we were a devout Fisher Price Little People family. Life was good, so I’m not complaining but the grass always looked pretty green in Weeble-ville.

The post Cirque du Weeble appeared first on PS.

Plaidstallions Vintage Toy Store Photos volume twelve is different from previous entries in that it features images from a photo album of a former Mattel employee, who seemed to in charge of taking shots of retail displays and while Mattel stuff is in the foreground, there sure is a lot of neat stuff going on in the background as well.

I’m happy to announce that this find of photos insures that volume 13 and 14 will follow shortly this year as well. Until then enjoy a nice view of vintage polaroid goodness with the likes of Barbie, Hot Wheels, Battlestar Galactica, Heroes in Action and the gang at Sesame Street.

Click here to Visit Vintage Toy Store Photos Volume 12.

And of course, if you haven’t already please check out parts one through eleven by visting the vintage toy store gallery page.

The post Vintage Toy Store Photos Volume 12 appeared first on PS.

Time for another trip to Weeble Town!

1977 saw Hasbro aim for action and adventure with the addition of Tarzan (?) and their own portly crusader Super Weeble!

Visit the 1977 Hasbro Weebles Catalog

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The post Stay down man! Don’t make me hit you again! appeared first on PS.

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The post The Undead Wobble but Refuse to Fall Down appeared first on PS.

Check it out here in the 1975 Weebles Catalog

The post Weebles! appeared first on PS.