Every toy on this front cover was a TV Advertised item and pretty much a big push for the respective companies. Steve Austin was Kenner's big hit and Evel Knievel was a sales giant topping most Christmas lists. The Mego Star Trek bridge playset sold like crazy as did Baby That A Way. Magic Hat was the big push for AHI/Remco, although I've read that it didn't make the splash they had hoped.