Lots of fun toy love in 1974, the action figure market was heating up with lots of new players, Sesame Street was in full bloom and a lot of old favourites were around. Snoopy joins Colorforms Mason Reese endorses Matchbox Fighting Furies Evel Knievel is #1 for Ideal Toys Child Guidance Sesame Street Finger Puppets Imperial Toys Ad Shindana Rodney Allen Rippey doll Mego Releases the Super Foes!

1975 was a fantastic year with the birth of the Fisher Price Adventure People, not to mention the explosion of Star Trek and Superhero Merchandise. TV Super Stars Deiner Kung Fu Figures Janex Batman Alarm Clock Estes Star Trek Rockets Aurora Karate Men! Fisher Price Adventure People Debut Milton Bradley Shrunken Head Kit

1976 was an exciting year for toys and the last for the original action figure, G.I. Joe. The superhero merchandise explosion was just begining and many memorable toys made their debut. Amsco Super Babies Amsco Space:1999 and Superhero Playsets Pressman Dick Smith Make Up Kit G.I. Joe Super Adventure Team Power Records Store Display Aurora Screechers Collegeville Costumes for 1976 Sea Monkies Speedway

1977 was a classic year, the birth of toy heavies such as the Micronauts, Stretch Monster and everybody was either saying "Ayyyyyy!" or covered in Farrah hair. Stretch Monster Joins Kenner The Micronauts are Coming! HG Puzzles and Poster Sets Mattel Welcomes Kotter Hasbro SuperJoe ready for Space War Shindana toys for 1977 Dakin Looney Toons Figures Ayyy it's the Fonz Bike! Hasbro has Charlie's Angels

The post Star Wars era was now fully in swing with everybody trying to get a littl sci fi action. There was spandex and laser swords everywhere! Synergistics Velcro Superman Wham O Fun Fountain Parkes Run Superhero Coloring Books Buck Rogers Model Rockets Star Wars Activity Books Dakin Benji Ben Cooper Godzilla Superman Viewmasters Hasbro has Charlie's Angels