Rack Toys: Cheap, Crazed Playthings is a limited edition 144 page book from the creator of Plaid Stallions. Order from us and get three free promotional post cards.

1978 Shindana Toy Catalog

Formed in 1968 (with some no obligation assistance from Mattel), Shindana Toys was a Los Angeles based company that wanted to create unique toys for black children.

This catalog, from the company's tenth anniversary sees them branching out into a toy company that now provides a diverse selection of ethnic characters.

Disco Wanda was introduced a few years back (as Wanda) and was one of Shindana's better selling lines. Marla Gibbs was brought in due to her popularity on The Jeffersons, I wish they had expanded this offering to Esther Rolle.

The Little Friends collection expanded the Shindana offering to other ethnic backgrounds which is a great idea.

Rag Doll assortment.

When denim was all the rage.

The Dr J set is now a highly prixed sports collectible and is very well made.

Everyone should own a Redd Foxx doll, go get one now!

Jump in Street.

Shindana's first doll was a baby doll with authentic features, it remained one of their biggest categories until the end.

Also, check out the 1976 Shindana Toys Catalog