It’s really hard to believe but in 1979, Star Wars and other Sci-Fi related toys hit a major slump. So much so that many retailers considered it all a “fad” and stopped ordering new items.
This article taken from a “Toys, Hobbies and Crafts” magazine interviews major buyers and the vice president of Mego about the then-uncertain future of space toys. Surely Star Trek the Motion Picture and the Black Hole were going to kick it back into high gear!
The recent release of two new space movies, with a third on the way for the spring, means kids will again be looking into space toys in droves, say manufacturers.
But retailers are leery about space, since sales dropped off as much as 30% for some last year on licensed and nonlicensed space toys.
The retailer’s attitude for 1980s a “wait and see” philosophy. Most are hoping that Star Trek, The Black Hole and the Star Wars sequel, The Empire Strikes Back, will rejuvenate sales.
Still, buyers say they plan to go slow in placing orders for sci-fi toys, depending upon the interest.
TH & C spoke with representatives from Heck’s, Winns Stores, Singer and Co., Sprouse-Reitz Co.,Toy Fair, Kenner and Mego. This is what they had to say:
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