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1975 Polistil Action Team (GI Joe) Catalog

There is nothing i like more an European Catalog for GI Joe Adventure team toys and this one from Polistil Italy is a lot of fun. Here they are the Action Team and all science fiction is toned down in favour of a slightly more paramilitary look. As always, the products and faces are familiar […]

Gi Joe: Action Pals for Adventure

My first action figure love was the GI Joe Adventure team, truly the gateway experience for a pretty happy childhood. No matter how many times I see the art on those wonderful painted boxes, I feel five years old. I seriously hope that never fades. Here are some fun links to explore on the site: […]

1977 Lili Ledy Toy Catalog

Lili Ledy was Mexico’s premiere toy manufacturer and because of trade restrictions, all toys they sold had to be manufactured in Mexico. So many of the popular US lines were licensed and then produced by Lili Ledy resulting in wonderful variations that toy collectors hunt for to this day. 1977 was a killer year with […]

There are 50 Adventures of G.I. Joe

And I want every single one of them! Argh! I’m not really a Joe collector but about once every 4 years, I go on this insane bender, where I purchase as much as I can find and afford. Eventually I came to my senses realising a) I’m broke and b) I have no room to […]

A celebration of the Intruders

In 1976, Hasbro decided to change the game for it’s G.I. Joe line, hoping to improve sales. So not only did Joe get a Superheroic sidekick in Bulletman but he also got his first bonafied enemy. Before then, Joe always seemed to fight a faceless foe or an angry animal. I guess you could count […]

Why I love Catalogs

For me, my enjoyment of catalogs boils down to images such as this G.I. Joe page and a single moment in time. When I was two years of age, I caught croup something bad and had to be left in the hospital. I was panicked and inconsolable, my mother remembered having an Eaton’s catalog on […]

GI Joe VS the Spider

Skydive to Danger is to me the coolest GI Joe set ever and not just because I had it as a kid. The scenario of Joe parachuting into the Web of a cool giant Spider to me, has the perfect elements of childhood, a dose of reality and a big heaping hand of kid logic.My […]