GI Joe’s 50 Adventures

GI Joe’s 50 Adventures

Moving things around yesterday I looked at the back of GI Joe package for the first time in years and was kind of blown away at how striking it is. 

It really shows how powerful this artwork was, no wonder I’m a junkie for it some 40 years later. 

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Hauntedheadful on August 29, 2017

    Telling you,man,this artwork sold me as a little kid.Most of the sets were the same equiptment just re-packaged with new artwork and occasionally a cheap plastic beastie.but that artwork made me want it anyway.Luckily,there was always a kid or three in the 'hood that either needed a part that you had too many of,or had a surplus that you could use.Joe was definitely a communal toy.

  • on August 29, 2017

    I have to add,those pictures were cropped on most of those boxes.These complete illustrations you are showing here are amazing,right up there with Aurora monster model and Micronauts box art.Thaks for posting these!

  • Armpit Studios on August 30, 2017

    That makes me want to go dig out my multi-fold accessories brochure and stare at it again like I did so many times before.

  • Umbratikus on September 5, 2017

    I think I spent more time staring at these things, and dreaming of the GI Joe sets I didn't own, than I did actually playing with the sets I did own. I was a definite Adventure Team junkie.

  • Anonymous on December 6, 2017

    I was and still am a big fan of the Adventure Team. The artwork was fantastic. I really believe kids today would go for this stuff it were in stores. Hey the Care Bears and my little pony keep coming back. But I wonder if the Adventure Team were still around with the great artwork, would we still love it as much. The Adventure Team, Aurora Prehistoric Scenes
    and MPC plastic dinosaurs- three of my top favourites.

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