Toy Company

Vintage Mego: Baron Karza and the Magnetic Micronauts

Baron Karza and Force Commander are the yin and yang of the Mego Micronauts toy line, and in this episode, we explain the toy’s anime origins and the many twists and turns it’s had in revivals and spin-offs. #mego #micronauts #microman #takara_tomy Do you miss toy collector magazines? That’s why we created Toy-Ventures magazine, an […]

Help Kojak Fight Crime

  Were you one of the lucky kids who, at Christmas, got the deluxe Kojak playset from, oh, let’s just assume, your grandparents? That was way better than a Mego Batman, right? I mean, now you can take the Penguin downtown and process him. Get him a lawyer and see if he’ll talk about that […]

Big Jim’s P.A.C.K

I love these early catalogue pages for Big Jim’s P.A.C.K, which was Mattel’s clever rebranding of the popular sports and adventure character.  Anyone who scans this site probably can figure out how happy a memory this toy line was for me. This ad is still using the original storyline where the P.A.C.K is made up of […]

1978 Kenner Star Wars Catalog

1978 Kenner Star Wars Catalog If you were a kid under ten in the late seventies, you witnessed one of the toy industry’s biggest game changers, the Kenner Star Wars line. Even though it was late for Christmas of ’77, Kenner came out with both barrels blazing the following year, utilizing their master toy license […]

Batman : America’s Favorite T.V. and Comic Hero

I had a little fun with this page from a catalogue for a chain called “Johnny’s Toys.” I love that it’s clearly 1976, and they’re still advertising a Mego Removable Cowl Batman. I don’t believe that would be what you got at that time. It’s also an epic assortment; the only thing missing is Crazy […]

Larami Super Heroes Skates

Larami was well known for some of my favourite Rack Toy output in the 1970s and 80s. However, the one thing that I am mildly obsessed with for their oddity is the so-called “Super Heroes Skates.” They’re cheap roller skates shaped like Super Heroes or are they Super Heroes shaped like Roller Skates? They all […]

The Birth of Roboskull in Toy-Ventures Issue 8

  Issue 8 of Toy-Ventures magazine has a new milestone with the article “The Birth of Roboskull.” Action Force historian Tony Roberts (AKA Analog Toys) and Bob Brechin, the iconic toy’s creator, co-wrote this article. It’s always a true pleasure to get toy history from the source. Did you miss print toy collector magazines? So […]

Toy-Ventures: Mattel Space:1999 Moonbase Alpha Playset

    This week, we’re heading back to Space:1999 and talking about Mattel’s Moonbase Alpha Playset. This neat set uses parts from another classic space toy line. Check out the original commercial here: https://youtu.be/CBEAa5O42Yg #space1999 #mego #mattel Other Mattel Space:1999 videos we’ve done: Mattel Space:1999 Eagle 1 Spaceship   Mattel Space:1999 Zython Action Figure ISSUE […]

1978 toy catalog with oddball action figure assortment

This past week I picked up a wishbook from a regional chain of stores called “Monroe,” mainly because of its cover and the most 1970s people ever (see below).   I mean, the only thing missing from this is macrame and a fresh pot of Chicory brewing. However, the more curious thing is the selection […]