In the 1960s, Mattel had a great deal of success with their “Major Matt Mason” line of toys, but when Neal Armstrong stepped on the moon and discovered nothing, interest in space race toys crashed and burned. Mattel logically thought to spin the concept off to a more earth-bound concept and created “The Sea Devils” […]
Another fun trip down memory lane courtesy of the JC Penney toy flier. The Penney Flier always kind of went a step up from normal advertising and this 1983 brochure looks more like a cool comic book than an advertisement. 1983 is a great example to have thanks to the metric ton of iconic 80s […]
1978 saw the return of Mattel’s Pulsar the Ultimate Man od Adventure returned to I guess fight crime with his nondescript powers. This year he would be joined by his new foe Hypnos. While Pulsar sold well for a toy with no TV other than his TV commercials, things were starting to fall flat for […]
As far as 70s toystores go, none are as far remembered and beloved as Childworld, a chain which had at one point 180 stores across the united states. This 1975 flier preserves what they had to offer during that time including the greats like Mego Star Trek and Planet of the Apes. This is the […]
The popularity of the sitcom “Welcome Back Kotter” inspired all kinds of merchandising including these 9″ figures from Mattel, the line was a bit of a flop, and carded figures can still be affordably priced today (especially the Horshak!) The Sweathogs classroom playset included a record of catchphrases from the show, which I […]
According to Mattel, Pulsar was the “Ultimate Man of Adventure”. I still want to know what his back story is, is he some sort of cyborg? a Mutant? None of this mattered as a kid, I really wanted him! The Pulsar Life Systems Center Playset is actually quite hard to find.
The Eagle One Ship and Moonbase Alpha Playset were holdovers from the 1976 Mattel Space:1999 Offering Space 1999 is heavily featured in the premiere issue of our new magazine “Toy-Ventures” available now! The Zython alien figure was added to the line this year, however he wasn’t an […]
1977 was the initial release year for the Mattel Shogun Warriors figures, unknown to us in North America these figures were called “Jumbo Machinders” in Japan and the characters were actually well-known cartoon characters. We’d get an inkling of this later when “Force Five” appeared in syndication. Dragun would round out the first […]
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