1975 Diener Toys Catalog
Diener industries made school supplies fun with figural erasers and pencil toppers, they were toys you could sneak into school. If you take a look at this catalog, you will find something you forgot you had as a kid.
Collectible erasers were the one thing a kid could sneak into School without fear of being taken away, a brilliant concept that kept the company afloat.
Many of these items were evergreens and sold for decades, I personally bought those Flintstones erasers when “Canada’s Wonderland” opened in the early 1980s.
My grandparents owned a shoe store and exclusively used those Speedy Shoe erasers, I’m pretty sure I still have some.
Diener made different figurines over the years including Kung Fu characters and Alien Creatures that are quite collectible now.
Disney was something of a cash cow in the 1970s it seems.
Those Dinosaurs were owned by all, including me..
The Disney gang sure got around.
New Zoo Revue seemed to be the big get this year.
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Mego Knock Off Headquarters– The leading group discussing 70s dimestore goodness, we talk vintage toys, not others!
Did anyone aside from your grandparents actually use novelty erasers as erasers? I don’t remember ever trying to erase something with a pencil topper, except for those utilitarian wedge-shaped ones. Never even experimented, suspecting I’d only smear up the paper and damage the little toy.
I can remember getting the Diener sci-fi erasers in McDonalds Happy Meals when I was in elementary school. They retained the scent of McDonalds long afterwards.
Yup. I absolutely had those dinosaur erasers as well! I can still feel them in my hands.