VBig Jim in Europe: 1978

Mattel's Big Jim line may have been gone from US toystores in 1977 but he had a long and prosperous life in Europe up until the mid 1980s thanks to some very creative moves. .

Big Jim was no longer just a sportsman/spy in this new world but a character free of the constraints of time, he was a spy, an explorer, a pirate, a cowboy what ever you wanted him to be.

The first thing you'll notice is Big Jim got his own version of Kung Fu Grip in 1978, we was robbed!

Big Jeff had been dropped from the line in 1975 stateside, while the PACK didn't really exist in Europe many of the characters like Zorak still saw release.

The Big Jim line of pirates was a crazy reinvention using existing molds, pirates were much more popular in Europe than they were in North America. Almost all of the major action figure lines dabbled in pirates.

The Big Jim outfit library hadn't realy changed much since it's inception.

Many PACK double trouble sets can be seen here.

The old west uniforms were not part of a North American release.

The camper was a Big Jim line staple.

The artic dogs set is incredibly cool.

The Wild West was another theme that hadn't seen it's popularity wane in Europe as it had in the United States at the time, this detailed old west sets show just how popular the theme was in 1978.

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