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Hasbro 1971 GI Joe Catalog

My earliest memories of action figures are Hasbro's GI Joe Adventure team, I would spend hours staring at those wishbook pages, drooling at those fuzzy faced guys having adventures.

The sights of these toys are so hard-wired in my brain, they're pure happiness.

That's why I'm excited to be showcasing the 1971 Hasbro GI Joe Adventure team catalog, full of helicopters, snakes, sharks, mummies and spies!

Hasbro 1971 GI Joe catalog

This copy was picked out of Mattel's garbage by the way, it's not uncommon for toy companies to have their competitor's catalogs.

Hasbro 1971 GI Joe catalog

This is so early the Man of Action box art isn't done year, magical.

Rack Toys the book by Brian heiler now available in digital format

Our best selling book, Rack Toys: Cheap crazed Playthings is a love letter to companies such as AHI, Larami, Fleetwood and more! The new expanded edition is now available!

Hasbro 1971 GI Joe catalog

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Hasbro 1971 GI Joe catalog

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Hasbro 1971 GI Joe catalog

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Hasbro 1971 GI Joe catalog

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Hasbro 1971 GI Joe catalog

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Hasbro 1971 GI Joe catalog

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ahi 1980 batman

1973 GI Joe Adventure Team Catalog