Concepts like this copycast make your own monster factory really appealed to me as a kid, I was just missing two things to really make them work, skill and patience. I'd have become Homer Simpson working on that thing......
I love this Wards catalog spread, what could be cooler than the Mego Worlds Greatest Superheroes kicking the crap out of the Lincoln Monsters? Look how Shazam just pushes the Lincoln Mummy aside. Despite being kind of Dime store, the Lincoln Monsters were distributed by Galoob for a while so they got some cool catalog representation.
The Mego Mad Monsters are some of the best known Monster toys of the seventies and the story of their inception is kind of interesting.
Mego was scooping up licenses like crazy in the mid seventies but according to Neal Kublan, Universal wanted too much money for the rights to produce monster dolls (Rival AHI scooped up the rights and produced 8" Monsters of their own). So Mego produced generic monsters to keep the retail space.
Despite the limitations, the Mad Monsters have a wonderful charm to them, Frankenstein has bolts in his forehead, the Wolfman looks a lot like he stepped out of a Grimm fairy tale. The figure's eyes and hands glow in the dark, mine still do to this day.
The absolute bomb is the Mad Monster Castle however, a fantastic backdrop for your Mad Monster figures and the lab even has an eyechart because 20/20 vision is important to the undead......
I absolutely love the Remco 3 3/4" Universal Mini Monster figures, they are just so perfectly functional. The campy copywriting in this JC Penney page is also a nice touch.
Remco cleverly recycled the carrying case/playset in their Sgt. Rock line a couple of years later (I just bought one, it rocks!). There was also a really cool Monsterizer playset, that is a must own.
Why don't I own these?
In addition to the mini monsters, Remco did these styling 9 inch Mego like Monster figures. In my personal opinion, these are almost some of the coolest Monster figures ever made, almost.
Two things keep them from greatness, the first thing is the glow in the dark plastic really obscures Ken Sheller's amazing sculpts, all of the monsters (Save for the rather generic Dracula) have beautiful likeness to the original actor.
The second thing are the bodies, Remco included a squeezing action feature that allows the figures to "hug" things, it kind of limited play value
Still, it's a really nice line and the monsterizer is one of the best play sets ever made, look at that thing! Remco also made a Phantom and Creature from the Black Lagoon a year later, they are the best figures in the series and of course, near impossible to find........
Thirsty for More Monster Toys? check out some other galleries here that are bloody good...
. ..
.
Visit the Plaid Stallions Blog
Back to Archive