1975 Diener Toys Catalog

The Adventure people was North America's first fully realized 3 3/4" action figure line and it's influence truly changed play for us 70s kids. Their clever combination of compelling adventure and well made sets made them a hit with kids since their inception in 1975. By 1980, the line was starting to look to the stars in order to compete with lines such as Kenner's Star Wars (ironically one of the toy lines that copied the Adventure People) and their response was the very well remembered Alpha Probe among other toys.

Collectible erasers were the one thing a kid could sneak into School without fear of being taken away, a brilliant concept that kept the company afloat.

Many of these items were evergreens and sold for decades, I personally bought those Flintstones erasers when "Canada's Wonderland" opened in the early 1980s.

My grandparents owned a shoe store and exclusively used those Speedy Shoe erasers, I'm pretty sure I still have some.

Diener made different figurines over the years including Kung Fu characters and Alien Creatures that are quite collectible now>

Disney was something of a cash cow in the 1970s it seems.

So much of this stuff is familiar...

Those Dinosaurs were owned by all, including me..

The Disney gang sure got around.

New Zoo Revue seemed to be the big get this year.

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